Regarding Tikkurila, you can’t think of it as a small town developed from a paint factory.

For a long time, Tikkurila, which most people know about, is just a chemical company with a reputation in Northern Europe and Eastern Europe. Among the domestic high-end import coatings, Tikkurila from Finland and German Pinhe , Sweden Beco, are all from this company with a history of one and a half centuries.

It was not until this trip to Finland that I discovered that Tikkurila was still a very beautiful town! In 1862, a paint factory was established here. The expansion of the factory gradually developed into a small town, and was named “Tikkurila” (Tikkurila).
For more than 150 years, Tikkurila has been committed to the research and development and production of coatings, and has now developed into a world-leading coatings company, with advanced The coating factory provides products and services to dozens of countries in Europe, Asia, etc., and is recognized as the most professional manufacturer of decorative coatings and industrial paint in the world.

In the 1970s, Tikkurila began mass production of water-based paint. At present, its Swedish factory produces all water-based paints, except for a few in Finland. Except for special coatings, they are also water-based paints. Today, Tikkurila’s environmental protection and high quality have long been known all over the world, and it has become a representative of high-end coatings.
In 2002, Tikkurila products were introduced into the Chinese market. The establishment of Tikkurila (Beijing) Coating Co., Ltd. in 2007 symbolized Tikkurila’s strategic entry into the Chinese market. Changed its name to Tikkurila (China) Coating Co., Ltd. Compared with some foreign-funded paint brands in the Chinese market, Tikkurila is a “late comer”, but focuses on the high-end market and introduces European-origin products into the Chinese market. Make it unique among many foreign brands.

According to different consumer groups and functions, three paint brands, namely Finlin paint, Pinhe paint, and Beco paint, have been introduced successively. Among them, Finlin paint, as the first brand to enter the Chinese market, uses top environmental protection and personalized adjustments. It is famous for its color, and has gained a wide reputation for its high-quality products and services. It has been used in famous buildings such as the Office of the State Environmental Protection Agency, the Office of the People’s Bank of China, Beijing Children’s Hospital, and has become the only designated paint for the Finland Pavilion at the Shanghai World Expo.

At present, Tikkurila has established more than 600 specialty stores in more than 200 cities in China. In order to give consumers a better experience, Tikkurila applied the VR system to stores in 2016, becoming the first company in the world to apply the VR system to household products.