The competition of water-based coatings is polarized, and the small coatings industry may lose its competitive advantage

Recently, the world’s big brother PPG made three acquisition offers to Akzo Nobel. Although the first two were ruthlessly rejected, the third time may still retain hope; the two major The merger of coating giants Sherwin-Williams and Valspar is also underway and is expected to be completed in the near future. In addition, Nippon, Kansai and other companies are also stepping up their globalization strategies. Once these world coating giants complete the merger or complete the global layout, the world coating industry structure will undergo tremendous changes.
The mutual merger and cooperation between giant coatings industries is to avoid the “Harding tragedy” and make the inherent coatings industry market more influential coating companiesPractice continuous and strategic cultivation.
Therefore, although many authors of predictive news mentioned in the article-“Facing the two-level differentiation pattern of coatings, many small coatings industries cannot be further developed and extended.” As everyone knows, the coatings industry has entered the game theory of “collective rationality”. In the circle, resist the “invisible hand” in microeconomics that exploits the market share of the entire coatings industry.
Why do you say that?
For example, in a grassland, some cattle and sheep are grazing, which makes the animal husbandry on the grassland very developed. But many people were jealous of the development of animal husbandry, so they started raising cattle and sheep, and finally the grass was eaten up, and all the cattle and sheep died. The coating brand giants’ approach is to create more influential brands through brand alliances, forcing micro- and small coating companies to withdraw from the market. And the market that needs to compete is not the marketing quota, but the “brand credibility.” The coating giants believe that when small companies rely on oil-based coatings to disrupt the market, it will cause immeasurable damage to customer trust.
Especially, when the marginal profit of the coatings industry is close to the peak value.
Therefore, the international need for more big brands, environmentally conscious paint companies burst out, this is an era of the strong!

The French old man has risen from the army and created a new peak in the coatings industry!
Guangdong Laotou Coating Co., Ltd. is a branch company authorized by Lao Laoto Paint (France) Co., Ltd. to produce in mainland China. The company’s coating products are characterized by high It is well-known and has always been focusing on medium and high-end products; its management method is mainly based on franchise stores and regional agents; its operating tenet is “rigorous, precise, perfect, and enthusiasm.”
The brand that can withstand the test of the market and the test of consumers is the ultimate winner. The old man’s head paint never gives up the pursuit of product quality, always pays attention to the forefront of the market, pays attention to the latest consumer needs, insists on product diversification, adheres to the environmental protection of paint, and is committed to bringing green and freshness into every Chinese family.