“Drinking paint” marketing You are actually cutting off your own money!

A brand paint supplier proved that the paint it sold was healthy and environmentally friendly, and even took a booze in a bucket. The new products of Nanyang Hu’s solid wood furniture were on the market, and the show of drinking paint was staged again. The explosive incidents of nude painting of beautiful women, cooking with paint, and real people drinking paint left consumers stunned. The chief executive of Cowins drank paint in public, and a series of drinks such as paint news are not uncommon. There are even some products that use paint to drink as their selling point, such as German XX paint, which is imported from Germany latex paint. More than 10 years ago, in the era of extensive management, Fuya was the first to drink paint. As a crab-eater, he was a master of marketing. Now, in the era of standardized management, a well-known distributor of water paint is still drinking paint, which is indeed suspected of over-marketing. I really want to drink paint to prove the environmental protection of water paint. I just drink three meals a day for ten years.
The “oil-to-water” policy, the “Air Pollution Prevention Law” and a series of environmental protection measures have caused the coating industry to also blow up an environmental storm. =”keylink”>The prospect of water-based paint is very promising. According to the estimates of the analysis agency, the VOC governance market will usher in explosive growth during the “13th Five-Year Plan” period, and the market size is expected to exceed 150 billion yuan. In the face of the great market situation of water-based paint, some businesses, in order to seize the market opportunity, are clamoring “coating can drink” to win consumers’ attention. In this case, the marketing is exaggerated, saying that water-based paint can replace oil-based paint. In fact, he is cutting his own money! If the performance of your own water paint is not as good as paint, it is equivalent to saying that your product is not good, and you will lose the trust of your customers. Customers may not even use your paint. If you say that your own water paint has the same performance as paint, and you can’t deliver such water paint to your customers, you will slowly lose your trust in you. “Drinking paint” outweighs the gain.
Coatings is a manufacturing industry, which requires marketing masters and craftsmanship. Instead of using paint to prove environmental advantages, it is better to use innovation to prove technological advantages.
With the rapid development of the Internet, the speed of dissemination is getting faster and faster. Businesses must be cautious and consider every word while propagating. The phenomenon of “drinking paint” has caused consumers to misunderstand paints. They believe that only drunk paints are safe environmentally friendly paints, and can’t drink is unsafe paints. This has caused consumers to deeply misunderstand the coating industry. However, today’s water-based paints still cannot replace oil-based paints in some aspects. The “drinking paint” businesses cannot afford water-based paints with the same performance as oil-based paints to consumers, which leads to end consumers being less sensitive to other water-based paints. The distrust of paint brands hurt other water-based paint brands and hurt the future of the water-based coating industry.
Drinking paint will not only harm other water paint brands and the future of water paint, but also harm the body. The doctor said: The paint contains organic solvents such as benzene, which will harm the liver and kidney organs of the human body and even the hematopoietic function, so it must not be eaten. “If the product itself does not have quality problems, the law will not stop this kind of publicity, but warnings such as’do not imitate’ should be set up on the spot.” The lawyer said: If consumers have harmed their bodies after using these products, The business is suspected of false propaganda. “Drinking paint” will bear legal risks.
It is not worthy of dealers to imitate such a practice that the gains outweigh the losses. We have to say no to “drinking paint”!