Take advantage of the national “One Belt One Road” east wind to promote the internationalization of water-based coatings

The “Belt and Road” is a great strategic concept proposed by our country, and it has become a hot topic among the masses since it was proposed. However, the “Belt and Road” International Cooperation Summit Forum was held in Beijing on May 14-15. It is once again a hot spot that has been paid attention to by various industries. What we want to discuss here is, what opportunities will the national-level “One Belt One Road” plan bring to the coating industry?
Since we are talking about opportunities, we must first understand what the “Belt and Road” contains. The “Belt and Road Initiative” must first solve industries such as transportation and telecommunications, as well as supporting industries in the construction field. For the coating industry, the main content of the “Belt and Road” construction is to strengthen policy communication and road connectivity with relevant countries. Infrastructure construction will complement each other. Pioneer, the first to promote the huge market demand of industrial coatings, which has brought historical development to domestic industrial coating companies New opportunities, especially the market for water paint is broad.
Many countries in the “Belt and Road” region are developing countries, and my country’s water paint technology is in great need to support local environmental protection projects. To successfully penetrate overseas markets, we must increase investment in research and development funds, increase the introduction of foreign talents, achieve European and American environmental protection quality certification, open overseas sales channels, and take the initiative to undertake overseas projects.
Let’s take Waterborne Ketian as an example. Waterborne Ketian has built China’s first 100,000-ton water-based polyurethane resin production line and China’s first household hazardous chemical substance testing center. Among them, the Household Hazardous Chemical Substances Testing Center is equipped with multiple sets of world-class high-tech analytical equipment and testing instruments, which can detect nearly a thousand hazardous chemical substances, focusing on one-stop analysis and testing of hazardous chemical substances in household materials.
Taking advantage of the country’s “One Belt One Road” construction, Shui Ketian relies on the two fulcrums of Lanzhou and Nanning, and makes full use of the logistics and transportation advantages of the Central Asia International Freight Train in Lanzhou New Area. Their business cooperation has spread throughout Pakistan, Iran, Vietnam, and Indonesia. In other countries, a full range of non-toxic and environmentally-friendly water-based products produced by it are gradually going to the world.
In addition, if coatings companies want to take a share in the trend of economic globalization, they must first realize the magnificent turn of “transformation and upgrading”, and upgrading mainly depends on technological innovation and adapting to the international market. Demand, adapt to market demand. The current surplus of production capacity and commercial energy forces companies to think about where to turn their surplus capital, and the “Belt and Road” has given a direction. Transformation in this direction and intensive cultivation will greatly increase the probability of success.
At present, my country’s coating market is highly competitive, and we must seek new markets and new economic growth points. Similarly, the “going out” of Tu companies to find the market is an important way to promote the sound development of the industry and promote the internationalization of brands. How to grasp the critical moment of the “Belt and Road” initiative and actively explore overseas markets is one of the most important strategic development directions for my country’s coatings companies in the next few years.